Cañamo Matchbox

Cañamo Matchbox

Cañamo, being a magazine and not marihuana, is not be present during the consumption of cannabis, which leads to a significant loss of the key moments where the brand’s presence should generate a strong emotional relation and experience with the connoisseurs of the cannabis culture; thus incrementing the magazine’s subscriptions. Take over the very famous insight in this circle that are the matchboxes that transform into pipes by making a hole in them. For this purpose, they already designed a matchbox that counts with a hole already made, and an attractive and modern design for the object audience. They will distribute these matchboxes away in places where the object audience gathers: surf, rock, skate and cigarettes shops, Hip-Hop concerts and Reggae concerts.

Agency: Base1, Santiago, Chile.

Ford Ranger Extreme Matchbox

Ford Ranger Extreme Matchbox

Ford was introducing the ranger extreme, a Limited Edition model with cargo bed extender that allowed for 30% more payload. The request was to highlight this feature. Many truck buyers are in blue-collar industries such as auto repair, construction and plumbing. They tend to gather in specific after-work pubs. Therefore, matchboxes could both illustrate the product benefit and bu useful to the target audience. The matchboxes were given to 5,000 potential buyers at these pubs. The box provided Ford’s website address so the curious could see what the truck looked like and book a test-drive. Over 1600 people visited the website, of wich 450 booked a test-drive. 300 finally test-drove the car. The Limited Edition Ranger extreme was sold out a month ahead of schedule.

Agency: JWT, Malaysia.

Matchbook Calendar

Energy calendar
The idea was to create as unique a calendar so that the process of its presenting would become an outstanding event.
Graphic design studio by Yurko Gutsulyak

Matchbox

matchbox and contents - Trevira

Matchbook

Matchbox